Flipkart joins Meta affiliate programme to plug into creator-led shopping on Facebook and Instagram
Flipkart Group has signed onto Meta's affiliate partner programme, enabling creators to tag Flipkart and Myntra products in Facebook posts and Reels, with Instagram support to follow. The move targets Gen Z shoppers, who Bain pegs at 40-45% of India's e-retail base.
Flipkart Group joined Meta's affiliate partner programme, letting creators tag Flipkart and Myntra products in Facebook posts and Reels, later expanding to Instagram, to capture Gen Z-driven creator-led shopping that accounts for 40-45% of India's e-retail shoppers.