Flipkart hit with fresh CCI complaint over alleged deep discounting favouring 33 select sellers

Trader body FIRST has filed a new antitrust complaint against Flipkart, Walmart, Myntra and Ekart, alleging a disguised inventory-based model and abuse of dominance via a Rs 3,000 crore subsidy pool steered to 33 favoured sellers among 14 lakh on the platform.

— Filed Fri, 10 Jul, 2026, 20:52 IST · Source CNBC-TV18 · Companies · Updated

Forum for Internet Retailers, Sellers and Traders (FIRST) filed a fresh CCI antitrust complaint against Flipkart, Walmart, Myntra and Ekart, alleging deep discounting to 33 favored sellers, disguised inventory-based model, and abuse of dominant position via a Rs 3,000 crore subsidy pool.