Flipkart eyes Bengaluru food-delivery launch via ONDC as low-fee rivals pressure incumbents
Flipkart is reportedly preparing a Bengaluru food-delivery launch, potentially from August 15, using ONDC and charging restaurants about 10% commission. The move follows Rapido-backed Ownly’s zero-commission model, intensifying pressure on Swiggy and Zomato’s 16%–30% restaurant fees.
Flipkart plans a Bengaluru food-delivery launch via ONDC with roughly 10% restaurant commissions, while Rapido-backed Ownly offers zero commission. Their lower-cost models pressure Swiggy and Zomato’s 16%-30% fees and could shift restaurant partnerships and market share.
Why this matters
The report follows a recent signal that Flipkart plans a Bengaluru food-delivery pilot at 10–11% commissions. Flipkart Plus also recently added monthly Netflix Mobile benefits for qualifying shoppers, extending its loyalty offering.
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