Flipkart extends zero-commission to all fashion, covering ~90,000 sellers as it counters Meesho and Amazon

Flipkart broadens its zero-commission policy across all fashion products, covering roughly 90,000 transacting sellers and layering in AI demand tools during its GOAT sale. The move intensifies seller-economics competition against Meesho and Amazon India in India's ecommerce fashion category.

— Filed Thu, 9 Jul, 2026, 08:19 IST · Source Inc42 · Buzz · Updated

Flipkart extends zero-commission policy to all fashion products, covering ~90,000 sellers, adding AI demand tools amid GOAT sale, countering Meesho and Amazon India as seller economics intensify in India's ecommerce fashion category.

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