Flipkart expands SuperCoins into cross-platform rewards currency to fight discount wars
Flipkart is positioning SuperCoins as an airline-miles-style loyalty currency that works beyond shopping, with partners like Uber. The move targets customer retention as India's e-commerce players battle on discounts.
Flipkart is expanding its SuperCoins loyalty programme into a cross-platform rewards currency, similar to airline miles, with benefits extending beyond shopping to partners like Uber, as a strategy to retain customers amid India's e-commerce discount wars.
Why this matters
Flipkart, majority-owned since Walmart's $16bn buy that signaled India's retail FDI potential, is moving from discount-led growth to loyalty-driven retention as competition intensifies.
Retail-company signals are accelerating, up +447100% QoQ.
Also reported by
- Mint — Same time