Flipkart Enters Quick Commerce With Minutes, Taking On Blinkit, Zepto & Swiggy Instamart

Walmart-owned Flipkart has launched Flipkart Minutes to compete in India's escalating rapid-delivery battle, going head-to-head with entrenched players Blinkit, Zepto and Swiggy Instamart across Indian cities.

— Filed Thu, 2 Jul, 2026, 12:01 IST · Source Inc42 · Quick Commerce · Updated

Walmart-owned Flipkart has entered India's crowded quick commerce market with Flipkart Minutes, competing directly against incumbents Blinkit, Zepto, and Swiggy Instamart in the escalating rapid-delivery battle across Indian cities.

Why this matters

Flipkart Minutes marks the Walmart-owned retailer's entry into India's 10-minute delivery war against Blinkit, Zepto and Instamart, building on Walmart's $16B stake that made Flipkart a India retail FDI milestone.

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