Flipkart Enters Quick Commerce With Minutes, Challenging Blinkit, Zepto and Swiggy Instamart
Flipkart launches Flipkart Minutes, a 10-minute delivery service, and begins building dark store networks to grab share in India's fast-growing quick commerce segment. The Walmart-backed player takes on entrenched incumbents in an increasingly crowded race.
Flipkart enters India's quick commerce race with Flipkart Minutes, a 10-minute delivery service, taking on incumbents Blinkit, Zepto, and Swiggy Instamart as it builds dark store networks to capture share in the fast-growing segment.
Why this matters
Flipkart's quick commerce push follows its widening lead over Amazon Now and Meesho, and aggressive pricing moves like cutting iPhone 17 below ₹55,000, showing intent to defend share across formats.
Omni-channel activity holds steady with 556 signals over the past 90 days.