Flipkart Enters Quick Commerce With Minutes, Challenging Blinkit, Zepto & Instamart

Walmart-owned Flipkart launches Flipkart Minutes, its minute-level delivery play, escalating India's quick commerce war. Incumbents Blinkit, Zepto and Swiggy Instamart face a deep-pocketed rival as all operators race to expand dark store networks.

— Filed Sat, 18 Jul, 2026, 07:49 IST · Source Inc42 · Quick Commerce · Updated

Walmart-owned Flipkart enters India's quick commerce market with Flipkart Minutes, intensifying competition against dominant players Blinkit, Zepto, and Swiggy Instamart as operators race to expand dark store networks and minute-level delivery.

Why this matters

Flipkart Minutes marks Flipkart's entry into quick commerce, targeting Blinkit, Zepto and Instamart, with plans to expand its minute-level delivery to more Indian cities.

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