FirstCry's Intellitots stuck at 436 preschools, less than half of 1,000-school target
Intellitots clocks just ₹47 crore, under 1% of Brainbees' ₹8,500 crore top line. Hyperlocal rivals, weak lead conversion and teacher shortages stall the chain across 190 cities, even as FirstCry's core e-commerce posts 27% adjusted Ebitda margin in FY26.
FirstCry's Intellitots preschool chain has reached 436 schools across 190 cities, far short of its 1,000-school goal. At ₹47 crore, it's under 1% of Brainbees' revenue, hampered by hyperlocal competition, weak lead conversion, and teacher shortages.