FirstCry's Intellitots stalls at 436 preschools, far from 1,000-school target set in 2019
Six years after launch, FirstCry's preschool arm Intellitots operates 436 centres across 190 cities with 23,000 students in FY26, contributing under 1% of parent Brainbees' ₹8,500 crore revenue. Kidzee (1.8M enrolments) and EuroKids (1M) continue to dominate the format.
FirstCry's preschool arm Intellitots, launched in 2019 with a 1,000-school target, runs only 436 preschools across 190 cities and contributes under 1% of parent Brainbees' ₹8,500 crore revenue, lagging Kidzee and EuroKids.