FIRST files fresh CCI complaint against Flipkart over marketplace discounting and preferred-seller model
The trader body alleges Flipkart operates a 'recurring subsidy pool' channeling tax and operational benefits to 33 preferred sellers enabling below-cost pricing, and is seeking a formal probe into self-preferencing across a marketplace hosting 1.4 million sellers and driving 50-60% of India's e-commerce GMV.
FIRST has filed a fresh CCI complaint against Flipkart alleging a 'recurring subsidy pool' funneling tax and operational benefits to 33 preferred sellers for below-cost pricing, seeking a formal investigation into marketplace structure and self-preferencing.