Firehouse Subs taps ex-Tim Hortons VP Carolina Berti as CMO for US and Canada
RBI rotates marketing talent across its portfolio as it pushes toward 40,000 global restaurants by 2030. Berti inherits a 1,200-unit chain with international expansion underway in Mexico and Brazil, and will lead brand strategy across both North American markets.
Firehouse Subs appointed Carolina Berti, ex-Tim Hortons VP marketing, as CMO for US and Canada. Move reflects parent RBI's cross-brand talent rotation as it pushes toward 40,000 global restaurants, including Mexico and Brazil expansion for Firehouse.
Why this matters
RBI continues rotating senior marketing talent across its portfolio brands, leveraging Tim Hortons experience to scale Firehouse Subs as the chain pursues international growth in Latin America.
Leadership signals steady at 33 over the past 90 days across tracked brands.