FireAI says Plum lifted net revenue realisation 12% using its data platform

Decision-intelligence startup FireAI says it serves 200 clients, including Bata, Plum and IRCTC. The company says its marketplace data reconciliation helped Plum improve net revenue realisation by about 12% and reduce reporting time from more than eight hours to under two minutes.

— Filed Mon, 3 Aug, 2026, 16:31 IST · Source Inc42 · Updated

Indian decision-intelligence startup FireAI says it serves 200 clients including Bata, Plum and IRCTC. Plum reportedly lifted net revenue realisation 12% through marketplace data reconciliation, while FireAI claims ₹9 crore MRR and 80-85% gross margins.

Why this matters

No related recent FireAI signals were provided. The Plum case adds a reported marketplace-reconciliation outcome to FireAI's retail-company activity.

Retail-company signals are accelerating, up +228083% QoQ.

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