Fire-Boltt enters smartphones with budget 4G/5G Boltt phones at Rs 12,000-17,000
Indian wearables maker Fire-Boltt will launch affordable smartphones under its Boltt brand from August, backed by a $50 million investment. It targets 0.5-1 million units via online and offline retail, with 30-40% components sourced locally and more models by December.
Indian wearables maker Fire-Boltt will enter the affordable smartphone market in August under its Boltt brand with Rs 12,000-17,000 4G/5G handsets, investing $50 million and targeting 0.5-1 million units via online and offline retail channels.
Why this matters
Fire-Boltt, known as an Indian wearables maker, expands beyond smartwatches into budget smartphones, using its Boltt brand and retail reach to enter a crowded 4G/5G segment.
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