FIFA World Cup ad spends in India set to halve as brands snub Zee's paywalled coverage
Only 12 advertisers have signed up for Zee Entertainment's FIFA World Cup broadcast versus 28 in 2022, with marketing spends expected to drop 50-60%. Brands cite unfavourable match timings, a late broadcast deal, and premium subscription pricing (Rs 799/3 months, Rs 1,699/year) for the 104-match, 39-day tournament.
FIFA World Cup marketing spends in India may halve as brands skip Zee Entertainment's paywalled coverage, citing poor match timings, late broadcast deal, and premium pricing. Only 12 advertisers signed versus 28 in 2022.