FIFA final night sparks late-night retail surge across Indian metros
The Beer Cafe, Underdoggs, Domino's and McDonald's rode World Cup final demand with extended hours to 3.30 am in Bengaluru. Underdoggs logged Rs 35-45 lakh in semi-final sales, Baardos hit Rs 10-12 lakh in a single night, and Swiggy recorded a Rs 16,444 order as Zee5 raised subscriptions to Rs 399.
FIFA World Cup final night drives late-night retail surge: QSR chains (Domino's, McDonald's), sports bars (The Beer Cafe, Underdoggs), Swiggy delivery, and Zee5 streaming capitalise with extended hours, promotions, and record single-night revenues across Indian metros.