Federal Court rules Coles' 'Down Down' misled shoppers on 13 of 14 promotions
Australia's Federal Court found Coles' flagship 'Down Down' campaign deceived consumers, with 13 of 14 promotions failing the genuine-discount test. The ruling effectively establishes a 12-week pricing benchmark for the sector, sent Coles shares down 2.7% and Woolworths off 1.9%, and strengthens a parallel class action led by GMP Law.
Australia's Federal Court ruled Coles misled shoppers via its 'Down Down' campaign, finding 13 of 14 promotions weren't genuine discounts. Ruling sets de facto 12-week pricing benchmark, hits Coles shares 2.7%, Woolworths 1.9%, and bolsters class action.