Fashion Entrepreneur Fund opens Rs 100 crore pool for homegrown Indian fashion brands

Backed by Akshay Kumar and Karan Johar, FEF has launched season two of Pitch To Get Rich, deploying a Rs 100 crore (US $10.59 million) investment pool to scale Indian fashion entrepreneurs across apparel, accessories and lifestyle categories.

— Filed Fri, 19 Jun, 2026, 11:48 IST · Source Apparel Resources India · Updated

The Fashion Entrepreneur Fund, backed by Akshay Kumar and Karan Johar, opened registrations for season two of Pitch To Get Rich, offering a Rs. 100 crore investment pool to support homegrown Indian fashion entrepreneurs.

Why this matters

FEF is doubling down on Indian fashion startups after its portfolio reached $19M in revenue with a $52M FY27 target. Season two of Pitch To Get Rich expands capital deployment across apparel, accessories and lifestyle.

Retail-company signals steady at 3,177 over the last 90 days.