FaceGym lands in India via Tira, opens Kemps Corner shop-in-shop May 25
UK facial fitness brand FaceGym enters India through Reliance Retail's Tira, debuting at Mumbai's Kemps Corner on May 25 before rolling into Delhi, Kolkata and Hyderabad. Premium positioning is paired with India-specific boosters; freestanding stores are slated from year three.
UK facial fitness brand FaceGym enters India May 25 via shop-in-shop at Reliance Retail's Tira in Mumbai's Kemps Corner, with Delhi, Kolkata, Hyderabad next. Premium positioning, India-specific boosters, freestanding stores planned from year three.
Why this matters
FaceGym's India entry via Tira follows Reliance's pattern of importing premium global beauty brands into curated multi-city shop-in-shop formats before standalone retail.
Retail-brand activity holding steady at 536 signals over the last 90 days.
Also reported by
- Forbes India — 21h after first sighting