Fabindia revives Fabels as ethnic-wear brands push into western and Indo-western wardrobes
Fabindia reintroduces premium western-wear label Fabels, blending Indian craft with contemporary silhouettes to court millennials and Gen Z. Peers like Kalki and Riyaasat are also expanding into occasion and Indo-western wear as India's apparel market races from $174bn to nearly $350bn by 2030.
Fabindia reintroduces Fabels, a premium western-wear label blending Indian craft with contemporary silhouettes, targeting millennials and Gen Z. Ethnic-wear brands like Kalki and Riyaasat are similarly expanding into occasion and Indo-western wear as Indian consumers shop by lifestyle.