Ex-Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

Karthik Gurumurthy, a key builder of Swiggy's quick-commerce arm Instamart, has secured $3 million in funding led by Matrix Partners India for his new venture, signaling continued investor appetite for quick-commerce talent and adjacent retail plays.

— Filed Mon, 6 Jul, 2026, 10:46 IST · Source Inc42 · Quick Commerce · Updated

Karthik Gurumurthy, an architect of Swiggy's quick-commerce arm Instamart, raised $3 million led by Matrix Partners India for his new venture.

Why this matters

The raise underscores investor confidence in Swiggy Instamart alumni, arriving as Instamart itself tests physical retail formats and expands beyond a pure online quick-commerce model.

Retail-company signals are accelerating, up +582800% QoQ.

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