Ex-Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

Karthik Gurumurthy, a former Swiggy Instamart architect, has secured $3 million in funding led by Matrix Partners India for his new venture, underscoring sustained investor appetite for India's quick commerce and D2C space.

— Filed Fri, 17 Jul, 2026, 04:16 IST · Source Inc42 · Quick Commerce · Updated

A new venture founded by former Swiggy Instamart architect Karthik Gurumurthy has raised $3 million in funding led by Matrix Partners India, signaling continued investor interest in India's quick commerce and D2C ecosystem.

Why this matters

The raise follows a wave of Swiggy Instamart activity, including its push to deliver HPCL LPG cylinders in Bengaluru, showing quick commerce talent and capital continue flowing into new ventures.

Retail-company signals are accelerating, up 842000% QoQ.

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