Ex-Swiggy Instamart architect's new venture raises $3 Mn led by Matrix Partners India

Karthik Gurumurthy, a key builder of Swiggy Instamart, has secured $3 million in a round led by Matrix Partners India for a new consumer venture. The deal underscores how quick-commerce operators are spinning out fresh startups across India's retail landscape.

— Filed Mon, 13 Jul, 2026, 11:01 IST · Source Inc42 · Quick Commerce · Updated

A new venture by Karthik Gurumurthy, an architect of Swiggy Instamart, raised $3 million in a round led by Matrix Partners India. Signals quick-commerce talent spawning new consumer ventures in India.

Why this matters

The raise follows a pattern of Swiggy Instamart alumni launching ventures, echoing recent signals on Karthik Gurumurthy securing $3 Mn from Matrix Partners India for a new consumer play.

Retail-company signals are accelerating, up +746200% QoQ.