Ex-Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

A new venture founded by Karthik Gurumurthy, a key architect behind Swiggy Instamart, has netted $3 million in a seed round led by Matrix Partners India. Details on the company's focus and use of proceeds remain undisclosed.

— Filed Thu, 16 Jul, 2026, 01:00 IST · Source Inc42 · Quick Commerce · Updated

A new venture founded by Karthik Gurumurthy, an architect of Swiggy Instamart, raised $3 million in a round led by Matrix Partners India. Further details on the company and use of proceeds were not disclosed.

Why this matters

The raise ties a former Swiggy Instamart architect to fresh q-commerce talent momentum, arriving alongside Instamart's own experiments like piloting HPCL composite LPG cylinder delivery in Bengaluru.

Retail-company signals are accelerating, up 813200% QoQ.