Ex-Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

Karthik Gurumurthy, a key architect behind Swiggy Instamart, has secured $3 million in a round led by Matrix Partners India for his new venture. The company's name and business model remain undisclosed, though the founder's quick-commerce pedigree signals a likely retail-tech play.

— Filed Tue, 7 Jul, 2026, 06:01 IST · Source Inc42 · Quick Commerce · Updated

A new venture by Karthik Gurumurthy, an architect of Swiggy Instamart, has raised $3 million in a funding round led by Matrix Partners India. Details on the venture's name and business model were not disclosed.

Why this matters

As Swiggy Instamart tests monetization with a festive handling fee during Holi week, alumni are spinning out new ventures, with Gurumurthy's $3M raise pointing to fresh quick-commerce competition.

Retail-company signals accelerating at +606300% QoQ.