Ex-Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

Karthik Gurumurthy, a key architect behind Swiggy Instamart, has launched a new venture that secured $3 million in a funding round led by Matrix Partners India, signaling continued investor appetite for quick-commerce and retail-tech founders.

— Filed Wed, 8 Jul, 2026, 05:15 IST · Source Inc42 · Quick Commerce · Updated

A new venture founded by Karthik Gurumurthy, an architect of Swiggy Instamart, has raised $3 million in a funding round led by Matrix Partners India.

Why this matters

The raise follows a wider Swiggy Instamart storyline, including its test of physical retail in a shift beyond an online-only model, as former architects attract fresh venture backing.

Retail-company signals are accelerating, up +638900% QoQ.