Ex-Swiggy Instamart Architect's New Venture Raises $3 Mn Led by Matrix Partners India

A new venture founded by Karthik Gurumurthy, a key architect behind Swiggy Instamart, has secured $3 million in funding led by Matrix Partners India, signaling continued investor appetite for quick-commerce and retail-tech founders.

— Filed Mon, 6 Jul, 2026, 01:46 IST · Source Inc42 · Quick Commerce · Updated

A new venture founded by Karthik Gurumurthy, an architect of Swiggy Instamart, has raised $3 million in funding led by Matrix Partners India.

Why this matters

Karthik Gurumurthy's move from architecting Swiggy Instamart to founding his own venture reflects a broader trend of quick-commerce operators spinning out into new retail-tech startups backed by major VCs.

Retail-company signals are accelerating, up +573300% QoQ.