EU's 'More Than Food' courts Indian fine-dining with Ajay Chopra recipe book launch
Celebrity chef Ajay Chopra, EU ambassador in India, unveiled 'A Taste of Home with EU Tadka', spotlighting rising demand for premium PDO/PGI European ingredients across chef-driven restaurants like Indian Accent. Launch lands amid India-EU FTA optimism, signalling deeper sourcing pipelines for HoReCa.
Celebrity chef Ajay Chopra, ambassador for EU's More Than Food campaign in India, launched recipe book 'A Taste of Home with EU Tadka', highlighting growing demand for premium European PDO/PGI ingredients in Indian fine-dining and chef-driven restaurants amid India-EU FTA optimism.