Estro Tech's RobAd robot rolls into Indian retail chains as in-store media race heats up
Bengaluru-based Estro Tech Robotics is deploying RobAd, an autonomous in-store marketing device, across Indian retail chains. The push lands as in-store retail media is projected to hit $34.73 Bn by 2031, with Reliance Retail also building out manufacturing platforms across fresh produce, garments and consumer goods.
Inc42 roundup of five manufacturing startups for June, including Estro Tech Robotics' RobAd in-store marketing device deployed across Indian retail chains, and Reliance Retail's plans to build manufacturing platforms in fresh produce, garments and consumer goods.
Why this matters
Estro Tech's RobAd push positions it inside India's accelerating in-store retail media stack, competing for shelf-side ad inventory as Reliance scales its own manufacturing and retail platforms.
Omni-channel signals holding steady at 390 in the last 90 days.
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- Inc42 — Same time