Emami to buy 60% of IncNut, parent of D2C brands Vedix and SkinKraft, for Rs 321 crore
Emami will pay Rs 321 crore cash for a 60% stake in Hyderabad-based IncNut Digital, with the remaining 40% acquired over 4.5 years. IncNut, which runs personalised beauty brands Vedix and SkinKraft, posted FY25 sales of Rs 175 crore. The deal deepens Emami's D2C and personalised BPC play.
Emami is acquiring 60% of IncNut Digital, parent of D2C brands Vedix and SkinKraft, for Rs 321 crore cash, with the remaining 40% to be bought over 4.5 years, strengthening its personalised beauty and personal care portfolio.