Emami buys 60% of IncNut Digital, parent of Vedix and SkinKraft, for Rs 321 Cr
Emami has signed a definitive agreement to acquire a 60% stake in Hyderabad-based IncNut Digital, owner of personalised D2C beauty brands Vedix and SkinKraft, for Rs 321 crore. The balance stake will be picked up in performance-linked tranches over 4.5 years, deepening Emami's D2C play alongside The Man Company and Brillare.
Emami signed a definitive agreement to acquire 60% of IncNut Digital, parent of D2C personalised beauty brands Vedix and SkinKraft, for Rs 321 crore, with the remaining stake to be acquired in performance-linked tranches over 4.5 years.