Emami acquires Axiom Ayurveda to enter $3.7B functional beverages category
Emami buys AloFrut maker Axiom Ayurveda to crack the $3.7-6.5B functional beverages space, targeting Rs 400-500 crore revenue in 4-5 years from a Rs 107 crore FY25 base. Ex-Dabur executive Harkirat Bedi installed as Axiom CEO to take on Dabur Real, Tropicana and Paper Boat.
Emami acquires Axiom Ayurveda (AloFrut) to enter the $3.7-6.5B functional beverages category, targeting Rs 400-500 crore in 4-5 years. Appoints former Dabur executive Harkirat Bedi as Axiom CEO to drive expansion.