Electronics Mart bets ₹120 cr on 20 new stores, pushes beyond Hyderabad on IT job-loss fears
With 60% of revenue tied to Hyderabad, Electronics Mart India is diversifying into Kolkata and NCR as AI-led tech layoffs threaten its core market. The ₹120 crore capex funds 20 stores this year — seven in Kolkata — targeting 15% revenue growth and a 20-25 stores/year cadence.
Electronics Mart India is diversifying beyond Hyderabad, where it earns 60% of revenue, citing AI-led IT job-loss risks. It will invest ₹120 crore to add 20 stores this year, including seven in Kolkata, and expand in NCR.