ElasticRun scales AI-led fulfilment as quick commerce redraws India’s supply chains

ElasticRun is using AI for SKU- and pin-code-level demand forecasting, inventory placement, address intelligence and rider allocation. Its network spans more than 1,000 last-mile stations, around 100 fulfilment centres and over 600 cities and localities.

— Filed Mon, 3 Aug, 2026, 09:50 IST · Source ET Retail · Updated

ElasticRun is deploying AI for SKU- and pin-code-level demand forecasting, inventory placement, address intelligence and rider allocation as quick commerce drives distributed fulfilment in India. It operates over 1,000 last-mile stations and about 100 fulfilment centres supporting rapid delivery for brands.

Why this matters

This follows ElasticRun's recent expansion of last-mile delivery across India's hinterlands and its work powering quick commerce for Amazon, Flipkart and IKEA in rural and semi-urban markets.

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