Eicher Motors Wins Kotak Double Upgrade to 'Add' on Royal Enfield Premiumisation Bet
Kotak Institutional Equities double-upgraded Eicher Motors to 'Add' from 'Sell', lifting fair value to Rs 7,950 from Rs 6,500. The call cites Royal Enfield's 85-90% premium-segment share, GST cuts, rising incomes and a planned 250cc platform seen widening its addressable market with 10% CAGR through FY26-FY40.
Kotak double-upgraded Eicher Motors to 'Add' from 'Sell', raising fair value to Rs 7,950, citing Royal Enfield's premiumisation lead, GST cuts, rising incomes and a planned 250cc platform to widen its addressable market.
Why this matters
The upgrade follows Royal Enfield's 27% June sales jump to 1,14,032 units and Flying Flea EV deliveries, reinforcing momentum as it leads 2026 buyer's guides for bikes under Rs 2 lakh.
Retail-company signals accelerating at +847600% QoQ.