EDNS 2026 Day 1: India's e-commerce leaders pivot to AI, Bharat and profitability

At ET's EDNS 2026 summit in Bengaluru, executives from Britannia, Myntra, CaratLane, Libas, Snapdeal, Tata CLiQ, Tata 1mg, Flipkart and Urbanic mapped the next phase of Indian e-commerce: trust-led growth, Tier-II expansion, AI-driven conversational commerce, and a sharper focus on profits within a $300B opportunity.

— Filed Thu, 25 Jun, 2026, 10:11 IST · Source ET Retail · Updated

Day 1 of ET's EDNS 2026 summit in Bengaluru featured leaders from Britannia, Myntra, CaratLane, Libas, Snapdeal, Tata CLiQ, Tata 1mg, Flipkart and Urbanic discussing trust, profitability, Bharat/Tier-II expansion, and AI-driven conversational commerce shaping Indian e-commerce.