ED summons Zepto in Parimatch betting probe over flyer distribution with grocery orders
Enforcement Directorate has asked Zepto to join its probe into banned Cyprus-based betting app Parimatch, alleging the quick commerce firm ran promotional campaigns and circulated betting flyers with deliveries. Probe has seen ₹110 crore in assets frozen and 17 locations searched, raising ad-vetting questions for q-comm.
ED has asked Zepto to join its probe into Parimatch, alleging the quick commerce platform ran promotional campaigns and circulated betting flyers with grocery orders for the banned Cyprus-based betting app, raising ad-vetting concerns.