ED probes Zepto over ads promoting banned betting app Parimatch on platform, flyers
Enforcement Directorate has sought information from Zepto on whether it verified advertiser credentials before running Parimatch promotions across the app and delivery flyers. Zepto blames a third-party agency; no executives summoned yet. Probe ties into wider crackdown that froze ₹110 crore in assets and 1,200 mule cards.
ED has sought information from Zepto over advertisements and delivery flyers allegedly promoting banned betting app Parimatch, examining whether the quick-commerce platform verified advertiser credentials. Zepto says a third party handled the campaigns; no executives summoned.
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