Ecommerce share stalls at 1-19% across India's top 8 offline retailers since FY22
ET analysis finds online contribution flatlining at India's largest brick-and-mortar chains: Reliance Retail at 17-19%, Bata 10-12%, Westside 6-7%, DMart 5-6%, Shoppers Stop under 1%. Lower digital investment and a profitability-first stance are ceding ground to pure-play rivals like Amazon, Flipkart, Blinkit and Eternal.
ET analysis shows e-commerce share at India's top eight retailers (Reliance Retail, DMart, Westside, Shoppers Stop, Bata, Pantaloons, Arvind, Spencer's) has stagnated at 1-19% since 2021-22, lagging pure-play digital rivals due to lower investment and profitability focus.