ECCO targets 50 India stores by 2028, more than 5x current footprint
Danish premium footwear brand ECCO plans to scale from 9 to 50 stores in India by 2028, hitting 20 by year-end across 80 points of sale. Strategy stays offline-heavy at ₹10,000+ price points, with 80% of business concentrated in top 8 metros and a men-skewed 75:25 mix versus 55% women globally.
Danish premium footwear brand ECCO plans to expand to 50 stores in India by 2028, from 9 currently, targeting 20 by year-end. Strategy remains offline-heavy, focused on premium segment with ~80% business from top eight cities.