Durex launches Naturals Smooth Glide condoms in India with 2X more water-based lubricant
Reckitt’s Durex has introduced Naturals Smooth Glide condoms, positioning the launch around improved comfort and vaginal-dryness awareness. The India rollout is supported by the ‘Ahgasm’ campaign from Havas India.
Durex launched Naturals Smooth Glide condoms in India, featuring 2X more water-based lubricant. Reckitt positions the product around addressing discomfort from vaginal dryness, supported by the brand’s ‘Ahgasm’ campaign created with Havas India.
Why this matters
No related recent signals were provided. The launch marks Durex's current India activity around condom comfort and vaginal-dryness awareness.
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