DRiV signs MS Dhoni as National Brand Ambassador in India aftermarket push
Tenneco's aftermarket division DRiV named MS Dhoni its first-ever celebrity brand ambassador, aiming to strengthen its India automotive aftermarket presence across a 30+ brand portfolio and nationwide distribution network.
DRiV, Tenneco's aftermarket division, named MS Dhoni as National Brand Ambassador, marking its first celebrity tie-up to strengthen its India automotive aftermarket presence across a 30+ brand portfolio and nationwide distribution network.
Why this matters
DRiV's first-ever celebrity endorsement signals an aggressive push into India's automotive aftermarket, leveraging Dhoni's national appeal to lift brand recognition across its 30+ brand portfolio.
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