DMart Retreats From 7 Cities, Refocuses E-Commerce on Metros Amid Quick-Commerce Squeeze

Avenue Supermarts wound down DMart Ready operations in seven marginal cities, narrowing its online footprint to 11 metros as Zepto, Swiggy and Blinkit-style rapid delivery erodes share. Q1 net income of Rs 9.3 billion missed estimates on Rs 183.43 billion revenue; total store count hit 503 with 3 new openings.

— Filed Sat, 11 Jul, 2026, 22:59 IST · Source NDTV Profit · Updated

DMart overhauled its e-commerce strategy, shutting DMart Ready operations in seven marginal cities (now 11 cities) to focus on metros, amid intensifying rapid-delivery competition. Q1 net income of 9.3 billion rupees missed estimates; store count reached 503.

Why this matters

Follows DMart's pivot to non-metros as same-store sales growth slowed to 5.5% under quick-commerce pressure. Aligns with Q1 PAT rising 12.8% to Rs 936 crore alongside a Rs 1,000-crore NCD issue.

Omni-channel activity holds steady with 944 signals over the past 90 days.