DLF Brands' PURE Home + Living names ex-Nykaa SVP Sukhleen Aneja as CEO

Premium home décor player PURE Home + Living has appointed Sukhleen Aneja, formerly SVP at Nykaa's house of brands, as CEO. She will lead retail expansion, omnichannel growth, product development and customer experience, bringing two decades of consumer experience and a track record of 250% revenue growth.

— Filed Thu, 14 May, 2026, 03:53 IST · Source India Retailing · Updated

PURE Home + Living, a DLF Brands premium home décor company, appointed former Nykaa SVP Sukhleen Aneja as CEO to drive retail expansion, omnichannel growth, product development and customer experience across India.