Dish TV debuts VZY Smart TVs in Kerala, bundling DTH, OTT and regional content
Dish TV has launched its VZY Smart TV range in Kerala, fusing DTH, OTT and regional content into a single ecosystem. The lineup spans up to a 65-inch model and includes a 'FIFA to FIFA' bundle promising uninterrupted service across the next World Cup cycle, signalling a hardware play to defend shrinking DTH subscriber bases.
Dish TV launched VZY Smart TVs in Kerala, integrating DTH, OTT and regional content into one ecosystem. Range includes a 65-inch model and a 'FIFA to FIFA' bundle offering uninterrupted TV services through the FIFA World Cup cycle.
Why this matters
Dish TV is pivoting from pure DTH distribution into bundled hardware as satellite subscriber bases erode industry-wide. The VZY launch marks a move to lock in viewers via owned devices rather than set-top boxes.
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