Digital Tranzform debuts PIXe, a plug-and-play phygital platform for Tier 2/3 retail rollouts
PIXe arrives in three tiers as a scalable in-store experience stack aimed at Indian retailers pushing into Indore, Jaipur, Kochi and Ahmedabad. Two home décor clients are already live, with the platform pitched at paints, tiles, jewellery, beauty, tech and lifestyle chains scaling phygital footprints.
Digital Tranzform launched PIXe, a plug-and-play phygital in-store experience platform in three tiers, targeting Indian retailers expanding into Tier 2/3 cities. Two home décor clients are live; relevant for paints, tiles, jewellery, beauty, tech and lifestyle categories.