Digital detox spawns new retail niche in India: unplugged travel, Lego, refurbished iPods gain traction
Bangalore's Transforming Travels reports 90% of clients now pick remote, off-grid destinations. Lego is scaling India plans on adult demand for 1,642-piece sets, while refurbished iPod sales rise 16% annually on Back Market. A nascent but expanding consumer market is forming around switching off — with regulatory tailwinds on minors' social media use.
A digital-detox consumer market is emerging in India: travel firms like Bangalore's Transforming Travels sell unplugged retreats, Lego expands India plans on adult demand for complex sets, and refurbished iPods revive — alongside potential regulation on minors' social media use.
Also reported by
- Indian Express · Business — 1h after first sighting