Devyani International, PVR INOX form JV to run mall food courts across India
Devyani International and PVR INOX have inked a joint venture to operate food courts in shopping malls, pairing DIL's QSR portfolio and supply chain with PVR INOX's cinema-anchored mall footprint to capture captive multiplex and mall footfall.
Devyani International and PVR INOX have formed a joint venture to operate food courts across shopping malls in India, combining DIL's QSR scale with PVR INOX's cinema and mall footprint.
Why this matters
Devyani International, operator of KFC and Pizza Hut in India, is extending its footprint into mall food courts via PVR INOX's cinema-anchored real estate, broadening distribution beyond standalone QSR outlets.
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