Delhivery's March 2021 Acquisition of Bengaluru Retail-Tech Startup Primaseller Resurfaces, Powering SMB Omnichannel Tools

Resurfacing a March 2021 move: logistics unicorn Delhivery acquired Primaseller, a Bengaluru-based inventory and omnichannel management platform, extending its SMB merchant offerings beyond shipping and warehousing into retail operations software.

— Filed Mon, 20 Jul, 2026, 14:35 IST · Source Inc42 · Quick Commerce · Updated

Logistics unicorn Delhivery acquires Bengaluru-based retail tech startup Primaseller, integrating its inventory and omnichannel management platform to boost SMB merchant offerings beyond shipping and warehousing.