Delhivery's acquisition of Primaseller resurfaces, deepening merchant technology capabilities
Delhivery acquired retail technology company Primaseller, adding tools intended to support retail and e-commerce merchants. The deal, first reported on March 3, 2021, signalled the logistics company's push beyond fulfilment into merchant-facing technology.
Indian logistics unicorn Delhivery acquired retail technology company Primaseller, expanding its capabilities for retail and e-commerce merchants. The transaction was reported by Inc42 on March 3, 2021.
Why this matters
The resurfaced Primaseller deal follows signals on Delhivery's IPO, which reached 4% subscription in its first two hours and 23% in the retail book, reinforcing its expansion into seller capabilities.
retail-company is accelerating, up 951,200% QoQ.